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AURUM
Fine gold, quiet luxury — a generated flagship brand.
VANTA
Minimal unisex jewelry — brand, store and imagery.
Pearl & Ivy
Everyday elegance — full brand world and shop.
KIN
Playful premium stacks — colors, energy, social-first.
MAISON NOIRE
Haute joaillerie staging — collector luxury.
BLOOM
Nature-inspired calm — botanical brand system.
Soleil Bijoux
Mediterranean warmth — sun-lit brand and store.
All
01 — Diagnose & Prepare
Free Jewelry Commerce Diagnostic
Free entry point — shop, brand and market analyzed, in plain language.
Shop & Brand Audit
Your shop, brand and market scored against what converts.
Market & Customer Insights
Census-grade research on who buys jewelry, where, and why.
Brand & Commerce Strategy
Positioning, pricing and portfolio decisions, made with evidence.
Launch & Growth Roadmap
The build order: what to launch, when, and what to skip.
02 — Build & Launch
Brand Building
Name, look and voice that survive a crowded feed.
Product Photography & AI Visuals
Complete five-shot media coverage for every piece.
Online Store Building
A Shopify store built to sell jewelry, on your name.
Product Data & Feed Systems
The data layer every channel feeds on.
03 — Operate & Grow
Content & Social
Profiles that look alive; content that fits the brand.
Performance Marketing
One proven channel first, then the next.
Conversion & Retention
Product pages, trust and email that turn visits into orders.
Reporting & Operations
Every order, every euro, every week, in plain language.
Research
·
Jul 31
Generate or Replace? What 240 Jewelry AI Images Taught Us
Two AI workflows, 240 images, one durable lesson: generating a new image and replacing a product in an existing image are different jobs — and they have different winners.
Studio File
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Jul 30
Replace First, Compose Second
Our production method for AI jewelry imagery: lock the product's truth first, then build the scene around it. Six steps, one approval logic.
Case
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Jul 29
The 8 mm Septum Ring Method
A case anatomy: keeping an 8 mm gold clicker accurate through a full AI image production chain — placement guide, exact replacement, approvals, and the shots that made it to the shop.
Research
·
Jul 28
We Ran a Census of 15,823 Jewelry Brands on Instagram. Followers Predict Almost Nothing.
Half the industry's Instagram accounts are effectively dead, small accounts convert followers to shop traffic 4–8x better than big ones, and engagement rate does not predict commercial reach.
Studio File
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Jul 27
The Jewelry Shop Benchmark: What We Score on Product Pages, Shipping, Returns and Trust
The rubric we use to audit jewelry shops — the specific things that decide whether a visitor who likes the piece actually orders it.
Studio File
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Jul 26
The Five Kinds of Jewelry Photography
Packshots, styled, on-model, editorial, authentic — the five shot types every jewelry shop needs, what each one is for, and why most shops only use one.
Research
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Jul 25
Can AI Sell Jewelry? What We Check Before Trusting Assistants With Customers
AI assistants are starting to answer buyers' questions about sizing, materials and care. Here is where they help, where they hallucinate, and the test we run before trusting one.
Field Note
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Jul 24
The Feed Tile Is the First Ad
A field note from running our own Google Shopping feed: the product tile does the selling before your shop ever gets the click.
Studio File
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Jul 23
Creative Is Targeting: The Jewelry Version
Modern ad platforms find the audience your creative describes. In jewelry, the shot type is the audience selector.
Studio File
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Jul 22
The Route From a Turkish Workshop to a European Customer
Turkey manufactures world-class jewelry that mostly sells as anonymous wholesale. The route to selling it directly to European customers — decisions, sequence, and honest hard parts.
Studio File
·
Jul 21
One Channel First
Why new jewelry shops should prove one acquisition channel before touching a second — and how to pick it.
Research
·
Jul 20
Choosing a Launch Market With Instagram, Search and Local Business Data
A scorecard method for picking your first country: measure demand, competition and feasibility with public data before spending a euro on ads.
Visual Control
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Dec 29
The Complete Jewelry Categories Reference
A comprehensive mapping of all jewelry types to body locations, organized by wear method. Foundational research for AI jewelry photography.
Model Comparison
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Dec 27
Studio Product Photography: Evaluating AI Model Performance Across Camera Angles
Testing 4 frontier models across 5 camera angles reveals Generate workflow dominates for studio shots, with Nano Banana Pro achieving 93% publishable rate and perfect ring accuracy.
Prompt Engineering
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Dec 24
From 0% to 100%: How We Achieved Reliable AI Camera Angle Control for Jewelry Photography
A practical case study showing how synonym stacking and hierarchical prompts took our AI-generated jewelry photography from 0% accuracy to 100% across five camera angles. Includes working prompts.
Model Comparison
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Dec 23
Evaluating Frontier Image Generation Models for Commercial Jewelry Photography
A systematic comparison of 6 frontier models across 270 pairwise evaluations reveals workflow-dependent performance patterns with significant implications for production deployment.
Model Comparison
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Dec 22
AI Jewelry Photography: Which Models Can Even Do It? (Part 1)
We tested 11 AI image generators to find which ones can produce usable jewelry photography. This elimination study identifies which models to avoid entirely and which deserve further testing.
Visual Control
·
Jan 1
The Jewelry Photography Taxonomy
A foundational framework classifying all jewelry photography shot types.
Visual Control
·
Jan 1
Prompt Composition
How template parameters, brand skin, and seasonal skin combine into AI prompts.
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Services

Three stages, one team. We analyze first, build what sells, and keep it growing — proven every day on our own shop.

01 — Diagnose & Prepare

Free Jewelry Commerce Diagnostic
Shop & Brand Audit
Market & Customer Insights
Brand & Commerce Strategy
Launch & Growth Roadmap
EU & USA Export Subsidy Program

02 — Build & Launch

Brand Building
Product Photography & AI Visuals
Online Store Building
Product Data & Feed Systems

03 — Operate & Grow

Content & Social
Performance Marketing
Conversion & Retention
Reporting & Operations

Work with StudioFormel

Let’s talk about your project.

Skip the agency layers. Work directly with a senior, AI-native team built for speed and exceptional execution.
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hello@studioformel.com
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18:57
Germany

Work

AURUM
VANTA
Pearl & Ivy
KIN
MAISON NOIRE
BLOOM
Soleil Bijoux

Services

Shop & Brand Audit
Market & Customer Insights
Brand & Commerce Strategy
Launch & Growth Roadmap
Brand Building
Product Photography & AI Visuals
Online Store Building
Product Data & Feed Systems
Content & Social
Performance Marketing
Conversion & Retention
Reporting & Operations
View all services

Products

Posts

A census of 15,823 jewelry brands on Instagram
About StudioFormel
The five kinds of jewelry photography
Can AI sell jewelry? Where assistants help — and hallucinate
The jewelry shop benchmark: pages, shipping, returns, trust
Generate or replace? What 240 jewelry AI images taught us
studioformel

Want a peek at how we could collaborate?

Book a call
hello@studioformel.com
Instagram
21:14
Germany
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