Fine gold, quiet luxury — a generated flagship brand.

Minimal unisex jewelry — brand, store and imagery.

Everyday elegance — full brand world and shop.

Playful premium stacks — colors, energy, social-first.

Haute joaillerie staging — collector luxury.

Nature-inspired calm — botanical brand system.

Mediterranean warmth — sun-lit brand and store.

01 — Diagnose & Prepare

Free Jewelry Commerce Diagnostic

Free entry point — shop, brand and market analyzed, in plain language.

Shop & Brand Audit

Your shop, brand and market scored against what converts.

Market & Customer Insights

Census-grade research on who buys jewelry, where, and why.

Brand & Commerce Strategy

Positioning, pricing and portfolio decisions, made with evidence.

Launch & Growth Roadmap

The build order: what to launch, when, and what to skip.

02 — Build & Launch

Name, look and voice that survive a crowded feed.

Product Photography & AI Visuals

Complete five-shot media coverage for every piece.

Online Store Building

A Shopify store built to sell jewelry, on your name.

Product Data & Feed Systems

The data layer every channel feeds on.

03 — Operate & Grow

Content & Social

Profiles that look alive; content that fits the brand.

Performance Marketing

One proven channel first, then the next.

Conversion & Retention

Product pages, trust and email that turn visits into orders.

Reporting & Operations

Every order, every euro, every week, in plain language.

Generate or Replace? What 240 Jewelry AI Images Taught Us

Two AI workflows, 240 images, one durable lesson: generating a new image and replacing a product in an existing image are different jobs — and they have different winners.

Replace First, Compose Second

Our production method for AI jewelry imagery: lock the product's truth first, then build the scene around it. Six steps, one approval logic.

The 8 mm Septum Ring Method

A case anatomy: keeping an 8 mm gold clicker accurate through a full AI image production chain — placement guide, exact replacement, approvals, and the shots that made it to the shop.

We Ran a Census of 15,823 Jewelry Brands on Instagram. Followers Predict Almost Nothing.

Half the industry's Instagram accounts are effectively dead, small accounts convert followers to shop traffic 4–8x better than big ones, and engagement rate does not predict commercial reach.

The Jewelry Shop Benchmark: What We Score on Product Pages, Shipping, Returns and Trust

The rubric we use to audit jewelry shops — the specific things that decide whether a visitor who likes the piece actually orders it.

The Five Kinds of Jewelry Photography

Packshots, styled, on-model, editorial, authentic — the five shot types every jewelry shop needs, what each one is for, and why most shops only use one.

Can AI Sell Jewelry? What We Check Before Trusting Assistants With Customers

AI assistants are starting to answer buyers' questions about sizing, materials and care. Here is where they help, where they hallucinate, and the test we run before trusting one.

The Feed Tile Is the First Ad

A field note from running our own Google Shopping feed: the product tile does the selling before your shop ever gets the click.

Creative Is Targeting: The Jewelry Version

Modern ad platforms find the audience your creative describes. In jewelry, the shot type is the audience selector.

The Route From a Turkish Workshop to a European Customer

Turkey manufactures world-class jewelry that mostly sells as anonymous wholesale. The route to selling it directly to European customers — decisions, sequence, and honest hard parts.

One Channel First

Why new jewelry shops should prove one acquisition channel before touching a second — and how to pick it.

Choosing a Launch Market With Instagram, Search and Local Business Data

A scorecard method for picking your first country: measure demand, competition and feasibility with public data before spending a euro on ads.

The Complete Jewelry Categories Reference

A comprehensive mapping of all jewelry types to body locations, organized by wear method. Foundational research for AI jewelry photography.

Model Comparison

Studio Product Photography: Evaluating AI Model Performance Across Camera Angles

Testing 4 frontier models across 5 camera angles reveals Generate workflow dominates for studio shots, with Nano Banana Pro achieving 93% publishable rate and perfect ring accuracy.

Prompt Engineering

From 0% to 100%: How We Achieved Reliable AI Camera Angle Control for Jewelry Photography

A practical case study showing how synonym stacking and hierarchical prompts took our AI-generated jewelry photography from 0% accuracy to 100% across five camera angles. Includes working prompts.

Model Comparison

Evaluating Frontier Image Generation Models for Commercial Jewelry Photography

A systematic comparison of 6 frontier models across 270 pairwise evaluations reveals workflow-dependent performance patterns with significant implications for production deployment.

Model Comparison

AI Jewelry Photography: Which Models Can Even Do It? (Part 1)

We tested 11 AI image generators to find which ones can produce usable jewelry photography. This elimination study identifies which models to avoid entirely and which deserve further testing.

The Jewelry Photography Taxonomy

A foundational framework classifying all jewelry photography shot types.

Prompt Composition

How template parameters, brand skin, and seasonal skin combine into AI prompts.

OiOne

Version 5.2

Services

Understands StudioFormel’s products and technical documentations

Product Support

Understands StudioFormel’s products and technical documentations

AI Assistant

Multi-agent

Pricing

Understands StudioFormel’s products and technical documentations

Client Portal

Understands StudioFormel’s products and technical documentations

The growth partner
for jewelry brands

Commerce cockpit Growth performance

Live system

Revenue EUR 0.0K

+38.4%

W1W4W8W12

AURUMVANTAPearl & IvyKINMAISON NOIREBLOOMSoleil Bijoux

Our Services

EU & USA Export Subsidy Program

Subsidy-backed market expansion for eligible Turkish jewelry manufacturers.

Positioning, identity and creative systems that make jewelry brands recognizable.

Online Store Building

A clear, conversion-ready jewelry storefront, built and connected on your name.

Performance Marketing

Paid acquisition, creative testing and reporting focused on profitable growth.

Our Method

01 — Diagnose & Prepare

Free Jewelry Commerce Diagnostic first: shop, brand and market analyzed — you see what to fix, in plain language.

Brand archetype

The RulerThe LoverThe Creator

Positioning on the archetype wheel

02 — Build & Launch

Identity, visuals and an online store built to sell — launched as one system, on your name.

SHOPCOLLECTIONSABOUT

Fine jewelry · handcrafted

The Art of
Adornment

Explore collection

BESTSELLERS

VIEW ALL

Corona Stud

$180

Croissant Stud

$165

Seahorse Stud

$195

Made to be
worn for
generations.

Every piece is handcrafted from solid gold in small batches — designed slowly, made to last.

NEW COLLECTION

Celestial

Discover now

Stay in the loop.

New drops. Restocks. No spam.

SHOPFAQCONTACTINSTAGRAM

03 — Operate & Grow

Content, campaigns and weekly reporting — every order, every euro, in plain language.

Accounts reached · 90 days

InstagramTikTokPinterestFacebook

Engagement↗ +38%

Avg. rate per post · 90 days

Brands that did not exist — until we generated them. Our creative engine, in images.

AURUM / Concept brand

AURUM / Concept brand

Pearl & Ivy / Concept brand

AURUM / Concept brand

AURUM / Concept brand

AURUM / Concept brand

VANTA / Concept brand

AURUM / Concept brand

Pearl & Ivy / Concept brand

Soleil Bijoux / Concept brand

Pearl & Ivy / Concept brand

BLOOM / Concept brand

Pearl & Ivy / Concept brand

MAISON NOIRE / Concept brand

MAISON NOIRE / Concept brand

MAISON NOIRE / Concept brand

Pearl & Ivy / Concept brand

Pearl & Ivy / Concept brand

VANTA / Concept brand

VANTA / Concept brand

VANTA / Concept brand

VANTA / Concept brand

AURUM / Concept brand

AURUM / Concept brand

VANTA / Concept brand

Pearl & Ivy / Concept brand

StudioFormel© is a Germany-based growth studio for jewelry brands. We build brands, stores and campaigns — and prove them on our own brand, Melden Jewels, live in Germany.

StudioFormel — Germany

Germany

Office

Portrait of Melisa Hansen

Melisa

Founder & Builder

Portrait of Walter

Walter

Founder & Builder